photography
It goes without saying that we’re all about our leaves. Whether dressed or naked, inside packs or on plates, our products must always be captured looking their best.
Photography should focus on highlighting our leaves’ natural assets (colour, texture, quality) and showcasing the versatile ways in which they can be used.
We don’t do boring salad, so imagery should be full of life, colour and, of course, deliciousness.
Lifestyle
Using our leaves should always look natural, effortless and desirable.
They should be shot as if part of a real-life scene, captured candidly during moments where people are interacting with them – preparing, dishing up, ready to eat etc.
Use different locations (e.g. kitchen, dining table, work desk) and occasions (e.g. weekday dinner, barbecue, wedding, seasonal events) as a backdrop to provide inspiration and capture attention.
Leaves should always be the focal point, whether in the foreground or mid-ground.
Product
When shooting leaves on their own, use top down ‘bird’s eye’ photography and interesting crops.
Use different backgrounds, compositions and props to give a sense of place, or occasion. Ensure backgrounds provide a good contrast that help our leaves stand out.
Keep the dressing of leaves simple and the staging organic – as if they had been casually put in a dish, not meticulously placed.
Photography Don’ts
– both look unnatural and inauthentic
too many other ingredients
leaves, or display them in
a clinical way
The images on this page were sourced online and are used for illustrative purposes only.
They cannot be used without the author’s permission and should not be shared outside of this document.