Colour Palette

Core brand colours

Our primary colours, used for our logo and other key elements.

Unbeleafable Green #009845
PMS 347 C
CMYK: 97, 11, 100, 1

Black
#000000
PMS
CMYK: 0,0,0, 100

White
#FFFFFF
PMS
CMYK: 0, 0, 0, 0

Colour pairings

Our secondary palette uses SKU specific colours.

On each pack, we use a darker and lighter pairing to provide contrast and make sure important information is easy to see.

Corresponding pairings can be used off-pack, but should only be used one at a time (to avoid things looking messy).

Please do not mix Dark and Fresh colours that don’t correspond to these pairings.

Dark Green
#00994c
PMS 355 C
CMYK: 96, 11, 100, 1

Fresh Green
#39B54A
PMS 2270 C
CMYK: 75, 0, 100, 0

Dark Blue
#00518A
PMS 2945 C
CMYK: 100, 74, 20, 5

Fresh Blue
#5DA5D6
PMS 2393 C
CMYK: 61, 22, 1, 0

Dark Pink
#AA1F2F
PMS 355 C
CMYK: 23, 100, 87, 15

Fresh Pink
#E91E47
PMS 192 C
CMYK: 1, 99,70, 0

Texture

Off pack, texture can be added to help lift visual elements (like graphics, words and photography) and stop things looking blocky, or flat.

Textures can be rendered in any of the colours above (except for black and white) and should be used to fill larger spaces, such as backgrounds for websites, presentations and social media posts.