brand assets

Union Jack flag

A hand-drawn element that proudly shows off the provenance of our leaves. It always features on the front of our packs, locked up with the product name and ‘stays fresher’ claim call out.
It can be used, sparingly, in digital channels and offline comms.

Position the flag at a 40º angle

Union Jack - Don’ts

Don’t change the visual style 
(e.g. as a vector)
Don’t outline the illustration
Don’t change the flag’s angle (e.g. level to page)

Arrow & neoflects

These two elements appear on our packs, but can also be used to add identifiable touches of our brand elsewhere.
In digital comms, for example, they can help draw attention to our leaves, or be used to support messaging (see more examples in the How we show off section).

Use white assets on darker backgrounds
Use black assets on lighter backgrounds