positioning
consumer insight
Bagged salad lacks taste, doesn't last very long and almost always ends up in the bin
why do we exist?
To produce good quality* salad at a mid-range price
who do we exist for?
Tesco & Waitrose customers looking for a great product that lasts
what do we want them to think?
'Unbeleafable allows me to enjoy my leaves for longer - and they taste amazing!'
how are we going to do this?
By making sure everything we do is freshness-led, with an emphasis on taste
what does success look like?
Achieve a Net Promoter Score of 50%